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We live in a world saturated with advertisements everywhere we go. While this can be frustrating and overwhelming for consumers, businesses face a different problem: Getting your products and services noticed in a crowded media landscape. You need every tool at your disposal to cut through the noise and bring customers to your business.

Digital ads are a powerful technology for business owners regardless of size or industry. The ability to create more compelling displays with a more specific focus in less time is invaluable as a marketing tool, and that’s what digital signage offers. If you want to know more, here’s a list of ways this smart building control system is beneficial for businesses in the Irving, TX, region.

SEE ALSO: 5 Must-Have Technologies for Your Boardroom Automation System

GET THE WORD OUT FASTER

Designing, manufacturing and setting up traditional print displays is a time-consuming process. The information may be out of date by the time your signage is ready to go, or you may want to highlight different products and services. Digital signage makes switching the content of your displays simple and easy. With a few clicks or button presses, you can upload a new photo or video to the screen, and the process takes seconds instead of hours.

A WIDE ARRAY OF ADS

One significant advantage of digital signage is the wider variety of content you can display on them. Printed marketing materials give your words and images, but electronic displays allow to show videos, slideshows and more, as well as include an audio component. A video display with music is much more attractive to potential customers than a static image, and you can include a lot more information in the ad.

The new year is just around the corner, and savvy Dallas business owners have started to consider what improvements they want to make in 2017. While many of these planning sessions focus on increasing operational efficiency, you might want to consider an alternative approach: improving the customer experience. Whether you’re running a restaurant, a retail store, or a car dealership, creating the right atmosphere for a relaxed and happy customer is a key component of business success.

So how do you do that? There are many different ways, but some technologies are rising to the top. Below, we cover five great commercial audio video trends that we predict will hit it big in 2017. 

SEE ALSO: 3 REASONS TO UPGRADE YOUR COMMERCIAL AUDIO / VIDEO SYSTEM

1. Interactive Displays

Waiting in lobbies isn’t fun for anyone, but technology can help make the time go by faster. Interactive displays use motion or touch technology to allow guests to manipulate what’s on the screen. These customizable screens could be as simple as ambient art that reacts to hand motions or a trivia game that gives points for selecting the right answer. Restaurant patrons waiting for a table, children waiting for a dentist appointment, or key clients waiting for a business presentation—interactive displays can help all of them have a more enjoyable experience.

2. Serve Yourself Technologies

People know what they want better than any waiter or customer service representative could, so why not let them control the service experience? This “do it yourself” automation technology started out as a way for businesses to save money on staffing costs, but it turns out that customers actually prefer this approach. Common applications are ordering kiosks at restaurants or price check scanners at retail stores. You’re essentially giving your clients instant gratification. There are no delays or miscommunication—just an intuitive screen that provides simple options for your clients to choose from.